FLEURIR

LUXURY, HOSPITALITY, FOOD AND DRINK

A French-inspired cocktail bar in Brooklyn, designed to indulge your senses and elevate the customer experience. Each element from lush interior textures, seasonally crafted cocktails using only premium ingredients, and an intentionally curated design ecosystem, creates a visceral experience evoking mystery, desire and drama. The goal was to build a brand that felt like an escape, where you slip into a world that intoxicates you and lingers long after you leave.

BRANDING, ART DIRECTION, DESIGN

Naming
Visual Identity
Brand Strategy
Package Design

OOH ads
Menu Design
Print/ Digital
Mockup Creation

A bar or restaurant table with a red textured tablecloth, a cocktail menu, a glass with a citrus slice, and various citrus slices, a garnished cocktail shaker, and decorative items.
A cocktail bar scene with drink coasters featuring illustrations, and a glass of red-colored drink with a slice of blood orange on top, placed on a round coaster with a bar's logo.
Blurred image of two people walking past a window with a sign that reads 'Fleurir Cocktail Bar and Lounge'.

The ambiance starts before you walk in. Every visual, piece of copy, and texture, designed to immerse you into the experience.

Four colorful event posters arranged side by side on a dark surface. The first poster promotes cocktails with the text 'Oaxaca Old Fashioned,' featuring a drink with a slice of citrus and a lime wheel. The second poster states 'The Mood Starts Here' with a vintage mirror frame, on a textured background. The third poster advertises 'Velvet Nights & Sharp Pours' with an image of a hand with rings peeking from behind a green curtain, holding a cocktail. The fourth poster showcases a 'Blood Orange' drink with ice, citrus slices, and a straw on a tray, with the subtitle 'Indulgence served on the rocks'.
A white card with illustrations of martini glasses and the text "SIP. SAVOR. BLOOM." on green velvet fabric, alongside a colorful, illuminated magazine or photograph of bottles and flowers.
A circular sign with a dark background and a stylized 'F' for 'Fleurir' in red, attached to the side of a building, with green foliage nearby.
Different cocktail glasses on a cloth with a red silk fabric nearby, and decorative black floral designs overlayed on the image.
Large red billboard advertising a cocktail bar and lounge, at 178 Rosewood Street in Brooklyn, New York. The billboard features phrases like "Flirt, Tease, Taste, Discover" and "Crisp Spirits & Low Lights" with blurred pedestrians walking past in front of the billboard. Tall city buildings are visible in the background.
A cocktail with ice, an orange wedge, and a mint leaf in a glass, placed on a dark green napkin on a red textured surface, with two red embossed napkins.
An advertisement for after-hours at a bar, featuring a hand in a red glove holding a martini glass with a splash of red liquid, against a black background with white text and a red logo, on a green tiled wall with a yellow subway train passing by.
Multiple open matchboxes with wooden matches on a dark surface, colorful matchbox covers with various designs and text.
Three panels of colorful cocktails with festive backgrounds. The left panel shows a hand holding a red cocktail with an orange slice, against a red background with red overlay text. The middle panel features a clear cocktail with green olives and a green background. The right panel displays a pink cocktail with berries and a mint leaf, with a deep red background and red overlay text.
Overlay of a circular logo with a stylized letter 'F' on a background featuring a table with sliced oranges, a glass of orange drink, and bar tools.
Objects on a bar counter including a green menu for 'Fleurir Cocktail Bar and Lounge', a red circular container with the bar logo, a martini glass, a small fork and olives, and a sprig of rosemary.

The result – A brand that works together in design, atmosphere, and storytelling to deliver a cohesive and intoxicating experience at every touchpoint.