CASA SOLANA

BOUTIQUE JUNGLE HOTEL, HOSPITALITY, TRAVEL & LEISURE

Casa Solana is a boutique jungle retreat built around a quiet but radical idea: that the best luxury is the kind you actually feel. The work started from the ground up — strategy, naming, visual identity, amenity product line, and everything in between. A warm, sun-drenched brand rooted in the rhythms of Tulum, one that feels as alive and intentional as the jungle it lives in. Casa Solana needed to stand apart from the performative travel world around it…so we built a brand that doesn’t ask to be found. It rewards those who do.

BRAND IDENTITY, ART DIRECTION, DESIGN

Brand Strategy
Creative Direction
Visual Identity
Packaging

Print & Digital
Copywriting
Social Media
Collateral

A paragraph overview about Casa Solana – a boutique jungle hotel.
An exterior view of Casa Solana's private balcony with an intimate setting and view of the water.
Straw textures of the Tulum huts.
Female floating peacefully in the beautiful, clear open waters of Tulum, Mexico.
Animation of Casa Solana's secondary logo with a variety of atmosphere shots of the jungle retreat.
Casa Solana's Emblem showcased on a deep green background.
Casa Solana's Emblem showcased on a cool blue background.
Casa Solana's Emblem showcased on a golden yellow background.
Entry way of Casa Solana room.
A look inside one of the Casa Solana's guest rooms featuring a lived in bed and jungle wallpaper.
Animation of bright and colorful patterned beach towels alternating colors.
Social media graphic for Casa Solana featuring one of the brand's emblems.
Social media graphic with a view of the pool with a branded beach lounger.
Photo of an armoire with a bold jungle wallpaper in one of the guest rooms.
Animation of two variations of Casa Solana's room keys.
Casa Solana's bright and bold color-block robe.
Casa Solana's branded room door hangers
Woman washing her hair at an outdoor shower, outside of a Casa Solana guest room.
Animation of Casa Solana's patterns.
Flat lay image of Casa Solana's hair care products.
Quick animation of various atmosphere photos of and around Casa Solana.
Grid-view of 9 social media graphics for Casa Solana.

The result – A brand built to be felt — with an identity as layered and alive as the jungle itself. From the first touchpoint to the last, everything delivers the same thing: the rare, unhurried feeling of a place that was made to immerse yourself.

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